Revenue is growing, but it still runs through you.
Bellmoore Consulting is an Atlanta-based fractional revenue leadership firm. We find where revenue is leaking and build the operating system that makes it repeatable, for founder-led B2B companies between $2M and $20M, especially in technology and tech-enabled services.
25 Years at AT&T, Now Working for Founders
Adam Rojas, Bellmoore’s founder, spent 25 years at AT&T in enterprise subscription sales, sales management, and nearly a decade in Learning and Development. He kept seeing the same pattern:
Founder-led companies reach $2M on the founder’s instincts and relationships, then stall because nothing about how they sell is documented, measured, or transferable.
Bellmoore closes that gap. We give founders senior revenue leadership on a fractional basis, without the cost or risk of a full-time CRO hire.
We diagnose before we prescribe. Every engagement follows the same sequence:
The Leaky Bucket Revenue Performance Diagnostic pinpoints where pipeline, conversion, and retention are losing revenue, using your own CRM and sales data.
The Revenue Readiness Audit measures your process, team, tools, and metrics against what it takes to scale past founder-led selling.
Commercial Foundation installs a custom revenue operating system: ICP, messaging, sales process, pipeline stages, forecasting, and CRM configuration.
We lead revenue on a fractional basis until your team runs the system without us.
The result is revenue you can forecast, a process your team can run, and a founder who is no longer the bottleneck.
Start with the Leaky Bucket Diagnostic. We show you exactly where revenue is being lost and what to fix first.
Revenue is inconsistent and you can’t say exactly why.
We analyze your pipeline, conversion rates, and deal history to identify where revenue is leaking, then rank the fixes by impact. You receive a written findings report and a prioritized action plan.
You’re about to hire reps, raise capital, or hand off selling, and you need to know the revenue engine is ready.
We review ICP, messaging, sales process, team, CRM, and metrics, then deliver a readiness scorecard and a 90-day roadmap.
You know what needs to be built and need a senior revenue leader to build it.
Commercial Foundation is a 6 to 12 month fractional CRO engagement where Bellmoore designs, installs, and runs your revenue operating system alongside your team.
Sales trainers teach skills. Consultants hand over recommendations. Some firms fill a seat. Bellmoore builds a system on the Three-Legged Growth Framework (Sales Strategy, Sales Leadership, and Sales Skills), then runs it with you until your team owns it.
25 years at AT&T across enterprise sales, sales management, and Learning and Development, sized for a $2M to $20M company.
Founder & Managing Partner
Chief Happiness Officer
It’s Not a Sales Problem.
It’s a Sales Process Problem.
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